MANAGING A CATEGORY'S ATTRACTIVE UPSIDE PROFIT POTENTIAL

Suppose there were a product category that had the potential to produce twice the profit per square foot as many others in a supermarket and that still had a big consumer upside. Would you go for it?According to one expert quoted in a news article on Page 46 of this week's SN, there is such a category and it is florals. There can be little doubt that at many supermarkets, florals get short shrift

Suppose there were a product category that had the potential to produce twice the profit per square foot as many others in a supermarket and that still had a big consumer upside. Would you go for it?

According to one expert quoted in a news article on Page 46 of this week's SN, there is such a category and it is florals. There can be little doubt that at many supermarkets, florals get short shrift despite the potential they hold. He spoke at the Produce Marketing Association's meeting

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