MANAGING TO CHANGE

Managing the technology of Efficient Consumer Response is complex, but many believe the human element is the far more difficult issue to address.For the ECR initiative to succeed, a host of fundamental changes will have to take hold in how all segments of the industry -- from retailers to wholesalers to manufacturers to brokers -- work with each other.Included in the "paradigm" shift that ECR requires:

Managing the technology of Efficient Consumer Response is complex, but many believe the human element is the far more difficult issue to address.

For the ECR initiative to succeed, a host of fundamental changes will have to take hold in how all segments of the industry -- from retailers to wholesalers to manufacturers to brokers -- work with each other.

Included in the "paradigm" shift that ECR requires: the sharing of sensitive information with companies that once may have be

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