MANAGING CHANGE

In an aisle that changes as much as the candy aisle, perhaps the most important component in a grocer's merchandising strategy is compiling the mix of products.In the candy aisle, that means creating the right mix of product type and package type. What percentage of the offerings should be chocolate? How about mints and gums? What about upscale products? In terms of packaging, how many stockkeeping

In an aisle that changes as much as the candy aisle, perhaps the most important component in a grocer's merchandising strategy is compiling the mix of products.

In the candy aisle, that means creating the right mix of product type and package type. What percentage of the offerings should be chocolate? How about mints and gums? What about upscale products? In terms of packaging, how many stockkeeping units should be set aside for pegged items? Should the remainder of the aisle contain

Register to view the full article