MANAGING THE NEW ARRIVALS

A parade of new products entering baby needs and accessories sections is forcing supermarket retailers to pay closer attention to category management.Grocers enjoy the high profit margins that accompany sales of bottles, disposable liners, pacifiers, lotions, washes and ointments, but often find it difficult to allocate enough effective merchandising space for them."We'd like a little more space to

A parade of new products entering baby needs and accessories sections is forcing supermarket retailers to pay closer attention to category management.

Grocers enjoy the high profit margins that accompany sales of bottles, disposable liners, pacifiers, lotions, washes and ointments, but often find it difficult to allocate enough effective merchandising space for them.

"We'd like a little more space to work with," said Kent Bolander, merchandising director of health and beauty a

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