MANE ATTRACTION

Hair care is a category of stark contrasts, and is especially challenging to supermarkets that target boomer and senior women.These consumers can afford and want high-end indulgences in personal grooming, but find supermarket category offerings inconsistent and insufficient to meet their complex needs.One contrast is in pricing. New-technology formulas that enhance the health and look of hair are

Hair care is a category of stark contrasts, and is especially challenging to supermarkets that target boomer and senior women.

These consumers can afford and want high-end indulgences in personal grooming, but find supermarket category offerings inconsistent and insufficient to meet their complex needs.

One contrast is in pricing. New-technology formulas that enhance the health and look of hair are extending category price points, and women -- particularly those 40 and older -

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