MANGIA, MANGIA!

Retailers are saucing up frozen-pasta sales with temporary price reductions, half-price features and buy-one, get-one-free offers."We do a lot of promotion for bag pasta," said Mike Takas, frozen-food category manager for Kash n' Karry Food Stores, Tampa, Fla."We have good relations with suppliers and do quite a bit of buy-one, get-one-free activity on pasta," he said.Kash n' Karry runs two-for-$5

Retailers are saucing up frozen-pasta sales with temporary price reductions, half-price features and buy-one, get-one-free offers.

"We do a lot of promotion for bag pasta," said Mike Takas, frozen-food category manager for Kash n' Karry Food Stores, Tampa, Fla.

"We have good relations with suppliers and do quite a bit of buy-one, get-one-free activity on pasta," he said.

Kash n' Karry runs two-for-$5 promotions and attractive price points in ads once or twice a quarter

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