MANUFACTURER ALLIANCES GET HMR COOKING, SAY RETAILERS

LOS ANGELES -- Building alliances with product manufacturers is the prime ingredient in home-meal replacement, retailer panelists told attendees at the Washington-based Food Marketing Institute's MealSolutions '97 conference here.The retailers were quick to acknowledge they can't do everything themselves and get the results that will keep customers coming back for more."We built alliances because

LOS ANGELES -- Building alliances with product manufacturers is the prime ingredient in home-meal replacement, retailer panelists told attendees at the Washington-based Food Marketing Institute's MealSolutions '97 conference here.

The retailers were quick to acknowledge they can't do everything themselves and get the results that will keep customers coming back for more.

"We built alliances because our strength is selling food, not producing it," said Tom Brewer, vice presiden

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