MANUFACTURER SUPPORT CALLED KEY TO HISPANIC MARKET

PALM SPRINGS, Calif. -- Brand manufacturers should increase their marketing focus on retailers in Hispanic neighborhoods, a food broker said at the Mexican American Grocers Association's 12th annual marketing, sales and promotion conference here. "Ethnic marketing is not all about selling jalapenos and salsa to Hispanics but about selling all products," said Manny Cuevas, vice president and division

PALM SPRINGS, Calif. -- Brand manufacturers should increase their marketing focus on retailers in Hispanic neighborhoods, a food broker said at the Mexican American Grocers Association's 12th annual marketing, sales and promotion conference here. "Ethnic marketing is not all about selling jalapenos and salsa to Hispanics but about selling all products," said Manny Cuevas, vice president and division manager of diversified sales for Billings-Horn Co., Cerritos, Calif., who spoke in a panel on

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