Manufacturers Make Shopper Connections
d Co., an affiliate of the H.J. Heinz Co., and Old Orchard Brands are among the manufacturers using an enhanced Customer Relationship Management solution from Valassis Relationship Marketing Systems.
Both are participating in Shopper Connection, a cooperative mailer delivered to the retailers' best customers seven times a year and featuring coupons, product information and retailer messages. With purchase history data from retailer c