MANUFACTURERS SHIFTING TO THIRD-PARTY NATIONAL FIELD SALES PROVIDERS

NEW YORK -- In an unprecedented surge of activity, a diverse group of brand marketers are contracting third-party retail service providers for field sales and merchandising functions on a national basis.While this trend is hardly limited to manufacturers in the soap and household cleaner aisle, it is especially pronounced there. Competitors Lever Bros., Benckiser Consumer Products, Procter & Gamble,

NEW YORK -- In an unprecedented surge of activity, a diverse group of brand marketers are contracting third-party retail service providers for field sales and merchandising functions on a national basis.

Register to view the full article