MANY UNAWARE OF ON-LINE GROCERS

WILTON, Conn. -- Consumers aren't shopping at Internet grocery stores in part because they don't know if they are available where they live, according to a report released by Greenfield Online here.yed, just 31% had visited an on-line grocer and of those, a mere 12% made a purchase. Nearly 60% of the respondents said they are unlikely to make Internet grocery purchases.Awareness is a major impediment,

WILTON, Conn. -- Consumers aren't shopping at Internet grocery stores in part because they don't know if they are available where they live, according to a report released by Greenfield Online here.

yed, just 31% had visited an on-line grocer and of those, a mere 12% made a purchase. Nearly 60% of the respondents said they are unlikely to make Internet grocery purchases.

Awareness is a major impediment, Fusco said, noting that almost half (47%) of respondents did not know whet

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