MARCH MADNESS

Encouraging shoppers to visit the frozens department is the linchpin of National Frozen Food Month. To that end, local efforts for this year's March promotion are concentrating on a key prerequisite: wooing retailer support.State and regional frozens councils are rolling out a host of "best display" contests to entice retail employees to back the upcoming torrent of frozens advertising for the annual

Encouraging shoppers to visit the frozens department is the linchpin of National Frozen Food Month. To that end, local efforts for this year's March promotion are concentrating on a key prerequisite: wooing retailer support.

State and regional frozens councils are rolling out a host of "best display" contests to entice retail employees to back the upcoming torrent of frozens advertising for the annual promotion, sponsored by the National Frozen Food Association, Harrisburg, Pa.

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