LAKE BUENA VISTA, Fla. -- Industry consolidation will continue, as will pressures on margins, Dr. Edward F.X. Hughes told drug wholesalers and manufacturers attending the National Wholesale Druggists Association Marketing Conference here. Hughes is director of health services and policy research at the Kellogg Graduate School of Management at Northwestern University, Evanston, Ill.
Companies will experience both horizontal and vertical integration, said Hughes. The key to survival is