A MARGIN OF VICTORY

In the face of aggressive efforts by third-party plans to reduce reimbursements for generic drugs, supermarket pharmacy directors are struggling to maintain some profitability.The profits that generic drugs once afforded supermarket pharmacies have been severely squeezed. The impact of the downward trend in reimbursements is being exacerbated by the growth of third-party business as a percentage of

In the face of aggressive efforts by third-party plans to reduce reimbursements for generic drugs, supermarket pharmacy directors are struggling to maintain some profitability.

The profits that generic drugs once afforded supermarket pharmacies have been severely squeezed. The impact of the downward trend in reimbursements is being exacerbated by the growth of third-party business as a percentage of total prescriptions dispensed -- about half of prescriptions are now filled under thir

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