MARK OF A WINNER

When deli managers want to make their departments stand out from the crowd, they often turn to high-profile brands for help."In the deli meat and cheese area, it is critical to find a way to differentiate ourselves from other companies," said Tim Pettygrove, director of deli at O'Malia Food Markets, Carmel, Ind. "Branded products is one way to do it.""We carry those products because they do differentiate

When deli managers want to make their departments stand out from the crowd, they often turn to high-profile brands for help.

"In the deli meat and cheese area, it is critical to find a way to differentiate ourselves from other companies," said Tim Pettygrove, director of deli at O'Malia Food Markets, Carmel, Ind. "Branded products is one way to do it."

"We carry those products because they do differentiate us," said Charlie Bergh, vice president of perishables at Bristol Farms

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