MARKET BRIEFS

Pepsi Promo to Turn on Football Anticse is readying a promotion that will put football humor from Comedy Central, the cable comedy channel, on nearly 10,000 supermarket displays beginning Jan. 1. For the promotion, timed to coincide with football playoffs, Pepsi will build big-screen Panasonic televisions and video players into the store displays. The monitors will show a 13-minute football comedy,

Pepsi Promo to Turn on Football Antics

e is readying a promotion that will put football humor from Comedy Central, the cable comedy channel, on nearly 10,000 supermarket displays beginning Jan. 1. For the promotion, timed to coincide with football playoffs, Pepsi will build big-screen Panasonic televisions and video players into the store displays. The monitors will show a 13-minute football comedy, hosted by comic Kevin Meaney.

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