MARKET BUZZ

CELL PHONES TO DELIVER BRAND, RETAILER MESSAGESST. PETERSBURG, Fla. -- Cell phones will be the targeted-marketing tool used in an upcoming retailer-specific initiative involving consumer packaged goods manufacturers. The small-scale pilot will be conducted at a supermarket chain in the Northeast sometime next month or December, according to Dave Diamond, president, emerging business, Catalina Marketing

CELL PHONES TO DELIVER BRAND, RETAILER MESSAGES

ST. PETERSBURG, Fla. -- Cell phones will be the targeted-marketing tool used in an upcoming retailer-specific initiative involving consumer packaged goods manufacturers. The small-scale pilot will be conducted at a supermarket chain in the Northeast sometime next month or December, according to Dave Diamond, president, emerging business, Catalina Marketing Corp. here, a targeted-marketing solutions provider that created the program.

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