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STUDY: HISPANICS WANT, USE COUPONSLINCOLNSHIRE, Ill. -- The majority of Hispanic consumers are price-conscious and use coupons, though not as frequently as the overall consumer market, according to a new study.A direct correlation exists between the acculturation level, or the process of learning a second culture, and coupon use, according to NCH Marketing Services' first-ever Hispanic coupon survey.The

STUDY: HISPANICS WANT, USE COUPONS

LINCOLNSHIRE, Ill. -- The majority of Hispanic consumers are price-conscious and use coupons, though not as frequently as the overall consumer market, according to a new study.

A direct correlation exists between the acculturation level, or the process of learning a second culture, and coupon use, according to NCH Marketing Services' first-ever Hispanic coupon survey.

The study showed that 75% of Hispanics with high acculturation

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