MARKETER: CONCENTRATE ON IN-STORE EFFORTS

SECAUCUS, N.J. -- Supermarkets need to concentrate their marketing dollars within the store and in their immediate drawing area, according to an expert in neighborhood marketing."Foundational marketing is the biggest breakthrough in the way that we do business," said Tom Feltenstein, chairman of the Neighborhood Marketing Institute, Palm Beach, Fla.He described foundational marketing as "everything

SECAUCUS, N.J. -- Supermarkets need to concentrate their marketing dollars within the store and in their immediate drawing area, according to an expert in neighborhood marketing.

"Foundational marketing is the biggest breakthrough in the way that we do business," said Tom Feltenstein, chairman of the Neighborhood Marketing Institute, Palm Beach, Fla.

He described foundational marketing as "everything that you do within the four walls of your facility," and suggested that 60% o

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