MARKETERS ADVISED: DON'T EXCLUDE RETAILERS

NEW YORK -- Don't take supermarket retailers for granted when planning consumer promotions, advises trade consultant Frank Saulsbury. The consumer is the first consideration, but the retailer must be integral to the plans. "Only then can you market through the trade," said Saulsbury, director of marketing for TradeMarketing, San Francisco. He spoke here at a conference on evaluating consumer promotions

NEW YORK -- Don't take supermarket retailers for granted when planning consumer promotions, advises trade consultant Frank Saulsbury. The consumer is the first consideration, but the retailer must be integral to the plans. "Only then can you market through the trade," said Saulsbury, director of marketing for TradeMarketing, San Francisco. He spoke here at a conference on evaluating consumer promotions sponsored by The Marketing Institute, a division of the Institute for International Researc

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