MARKETERS BUILDING GRANULAR CPG DATA

SAN DIEGO -- Retailers are being introduced to new tracking techniques that allow them and manufacturers to better realize who is buying their products, and when and how these goods are consumed.As a result, the supply chain will get a cleaner glimpse of such hard-to-reach, but high-value, segments as unacculturated Hispanics, teenagers, pregnant women and individual users within a household."We have

SAN DIEGO -- Retailers are being introduced to new tracking techniques that allow them and manufacturers to better realize who is buying their products, and when and how these goods are consumed.

As a result, the supply chain will get a cleaner glimpse of such hard-to-reach, but high-value, segments as unacculturated Hispanics, teenagers, pregnant women and individual users within a household.

"We have new research techniques, new approaches to panel and data collection that a

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