MARKETERS HOP ON THE BUS WITH CO-OP ADVERTISING

EASTON, Pa. -- Five brand marketers have hopped onto the newest retail marketing vehicle to hit the streets -- bus murals.The cooperative-funded rolling ads are the brainchild of Laneco here, a subsidiary of Supervalu, Minneapolis. Frito-Lay, Borden, Procter & Gamble, Associated Hygienic Products and Hatfield Bacon products are all participating.Full-length murals on the sides of two public buses

EASTON, Pa. -- Five brand marketers have hopped onto the newest retail marketing vehicle to hit the streets -- bus murals.

The cooperative-funded rolling ads are the brainchild of Laneco here, a subsidiary of Supervalu, Minneapolis. Frito-Lay, Borden, Procter & Gamble, Associated Hygienic Products and Hatfield Bacon products are all participating.

Full-length murals on the sides of two public buses rumbling through the Lehigh Valley region of Pennsylvania show the products

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TAGS: Supervalu