MARKETING 101

By the year 2016, it could cost between $100,000 and $250,000 to put one child through four years of college, yet most parents aren't prepared to save anywhere near that kind of money. But now, families are getting help from their local supermarkets -- and favorite brands.The Coca-Cola Co., Kellogg Co., Procter & Gamble Co., Georgia-Pacific Corp. and ConAgra Foods are among the consumer packaged goods

By the year 2016, it could cost between $100,000 and $250,000 to put one child through four years of college, yet most parents aren't prepared to save anywhere near that kind of money. But now, families are getting help from their local supermarkets -- and favorite brands.

The Coca-Cola Co., Kellogg Co., Procter & Gamble Co., Georgia-Pacific Corp. and ConAgra Foods are among the consumer packaged goods manufacturers helping consumers save for their children's and grandchildren's e

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