MARKETING CHICKEN IS PIECE OF CAKE

WASHINGTON - After two seasons of record demand for chicken, the National Chicken Council will seek to carry momentum into the fall with its 16th annual "National Chicken Month" promotion, scheduled to roll out in September.The program was begun in 1989 as a way to counter slowing sales of poultry as the grilling season comes to a close, but demand for boneless, skinless chicken breasts has remained

WASHINGTON - After two seasons of record demand for chicken, the National Chicken Council will seek to carry momentum into the fall with its 16th annual "National Chicken Month" promotion, scheduled to roll out in September.

The program was begun in 1989 as a way to counter slowing sales of poultry as the grilling season comes to a close, but demand for boneless, skinless chicken breasts has remained high this year. NCC representatives said retailers can use the promotion as an opport

Register to view the full article

Already a member? .