Marketing Co-Op Forms Ad Agency

GOODLETTSVILLE, Tenn. Alliance Marketing, a cooperative retail marketing group serving about 200 independent supermarkets in the Southeast, has launched its own advertising agency, called Ad Solutions Group, based here, to serve members of the co-op as well as other retailers. Alliance was formed by a group of independent operators who had been customers of wholesaler Fleming Cos. as a way to seek

GOODLETTSVILLE, Tenn. — Alliance Marketing, a cooperative retail marketing group serving about 200 independent supermarkets in the Southeast, has launched its own advertising agency, called Ad Solutions Group, based here, to serve members of the co-op as well as other retailers.

Alliance was formed by a group of independent operators who had been customers of wholesaler Fleming Cos. as a way to seek more promotional funds from suppliers, Lyman Black Jr., president of Ad Solutions and

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