MARKETING FOR DIVERSITY

Unilever Bestfoods has been marketing its Mazola Corn Oil to Hispanics for more than two decades. But it wasn't until a few months ago that it began reaching out to Chinese-Americans, whose food preparation methods often require oil.s.Though Unilever now plans to sell Mazola, along with several other North American brands, the campaign exemplifies the efforts companies are making to reach ethnic markets.Indeed,

Unilever Bestfoods has been marketing its Mazola Corn Oil to Hispanics for more than two decades. But it wasn't until a few months ago that it began reaching out to Chinese-Americans, whose food preparation methods often require oil.

s.

Though Unilever now plans to sell Mazola, along with several other North American brands, the campaign exemplifies the efforts companies are making to reach ethnic markets.

Indeed, results from Census 2000 should be a wake-up call for

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