MARKETING DRIVES KIDVID SALES, RETAILERS SAY

Merchandising and promotions done well help speed children's video product off shelves, retailers told SN."Similar to other movie titles, it is important to clearly communicate which children's video titles we offer, and utilize engaging promotional materials and signage to capture the interest of the customer," said Doug Roe, entertainment category manager, Giant Eagle, Pittsburgh. "We work closely

Merchandising and promotions done well help speed children's video product off shelves, retailers told SN.

"Similar to other movie titles, it is important to clearly communicate which children's video titles we offer, and utilize engaging promotional materials and signage to capture the interest of the customer," said Doug Roe, entertainment category manager, Giant Eagle, Pittsburgh. "We work closely with our vendor partners and production studios to ensure that we have in-store promo

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