MARKETING FIRM TO HELP GENUARDI EXPAND LINE

NORRISTOWN, Pa. -- Genuardi Super Markets here has tapped a private-label management company to expand its line of corporate brand products.Currently, Genuardi has a modest program of 150 private-label stockkeeping units, according to Frank Puleo, director of nonperishables merchandising. The 27-store chain plans to expand the line to 850 to 1,000 items with the help of Marketing Management Inc.,

NORRISTOWN, Pa. -- Genuardi Super Markets here has tapped a private-label management company to expand its line of corporate brand products.

Currently, Genuardi has a modest program of 150 private-label stockkeeping units, according to Frank Puleo, director of nonperishables merchandising. The 27-store chain plans to expand the line to 850 to 1,000 items with the help of Marketing Management Inc., Fort Worth, Texas.

Crossing all categories, the new products are being added to

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