MARKETING FIRM TO HELP GENUARDI EXPAND LINE

NORRISTOWN, Pa. -- Genuardi Super Markets here has tapped a private-label management company to expand its line of corporate brand products.Currently, Genuardi has a modest program of 150 private-label stockkeeping units, according to Frank Puleo, director of nonperishables merchandising. The 27-store chain plans to expand the line to 850 to 1,000 items with the help of Marketing Management Inc.,

NORRISTOWN, Pa. -- Genuardi Super Markets here has tapped a private-label management company to expand its line of corporate brand products.

Register to view the full article