MARKETING TO HISPANICS A NUANCED CHALLENGE IN U.S.

It seems so simple. A new immigrant group comes to prominence in this country, so adjust the product mix to appeal to them in the geographic areas where it is warranted.When it comes to Hispanics, it's not that easy, but it is imperative that retailers figure out how to market to this group. As Roy White, vice president of education of GMDC's Educational Foundation, said, it's a matter of survival

It seems so simple. A new immigrant group comes to prominence in this country, so adjust the product mix to appeal to them in the geographic areas where it is warranted.

When it comes to Hispanics, it's not that easy, but it is imperative that retailers figure out how to market to this group. As Roy White, vice president of education of GMDC's Educational Foundation, said, it's a matter of survival -- "It's just that important."

Last weekend, GMDC released its comprehensive st

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