Marketing to Kids Revisited

NEW YORK The National Advertising Review Council here and the Council of Better Business Bureaus have added two key initiatives to the fight against childhood obesity. Ten food and beverage manufacturers collectively producing more than two-thirds of ads viewed by children announced their commitment to the new, voluntary Children's Food and Beverage Initiative. As part of their involvement, companies

NEW YORK — The National Advertising Review Council here and the Council of Better Business Bureaus have added two key initiatives to the fight against childhood obesity. Ten food and beverage manufacturers — collectively producing more than two-thirds of ads viewed by children — announced their commitment to the new, voluntary Children's Food and Beverage Initiative. As part of their involvement, companies including Kellogg, Kraft and Campbell Soup agreed to devote 50% of all ads di

Register to view the full article