MARKETING METHODS

The supermarket is the manufacturer's best friend.So says Part II of SN's 2004 Survey of Manufacturer Promotional Practices, which points to growth of account-specific promotional activities.A whopping 86% of respondents said they participated in retailer account-specific consumer promotions this year. Plus, more than one-third of respondents (38%) said the percentage of their company's or division's

The supermarket is the manufacturer's best friend.

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