MARKETING METHODS

The supermarket is the manufacturer's best friend.So says Part II of SN's 2004 Survey of Manufacturer Promotional Practices, which points to growth of account-specific promotional activities.A whopping 86% of respondents said they participated in retailer account-specific consumer promotions this year. Plus, more than one-third of respondents (38%) said the percentage of their company's or division's

The supermarket is the manufacturer's best friend.

So says Part II of SN's 2004 Survey of Manufacturer Promotional Practices, which points to growth of account-specific promotional activities.

A whopping 86% of respondents said they participated in retailer account-specific consumer promotions this year. Plus, more than one-third of respondents (38%) said the percentage of their company's or division's trade promotion dollars directed toward such programs will increase in

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