MARKETING ONE-ON-ONE

In-store technology capable of accessing information from customer-loyalty databases and inventory systems, and using that information for multiple marketing applications, has the potential to significantly raise a retailer's customer-service quotient.Emerging technology could be used to flash personalized greetings, remind customers it's time to restock on a certain item, or to modify item pricing

In-store technology capable of accessing information from customer-loyalty databases and inventory systems, and using that information for multiple marketing applications, has the potential to significantly raise a retailer's customer-service quotient.

Emerging technology could be used to flash personalized greetings, remind customers it's time to restock on a certain item, or to modify item pricing based on the time of day or the amount of product in stock.

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