MARKETING REVIVAL

Hispanic Heritage Month, which kicks off this Friday, is an appropriate reminder to food retailers how culturally complex it is to capture the hearts of this burgeoning consumer segment.The observance celebrates the culture and traditions of U.S. residents who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.Until now it's largely

Hispanic Heritage Month, which kicks off this Friday, is an appropriate reminder to food retailers how culturally complex it is to capture the hearts of this burgeoning consumer segment.

The observance celebrates the culture and traditions of U.S. residents who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.

Until now it's largely been independents with their ethnically correct merchandise sets, specialty

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