MARKETING ROLE FOR FOOD BROKERS GROWS

NEW YORK -- Food brokers are enjoying an increased role in brand marketing decisions and are expecting that role to continue to grow."With fact-based information, we've been able to show manufacturers that coupon activity is not necessarily a good idea within certain categories and that those funds ought to be redirected locally into other sales, marketing and merchandising programs," said Mike O'Connell,

NEW YORK -- Food brokers are enjoying an increased role in brand marketing decisions and are expecting that role to continue to grow.

"With fact-based information, we've been able to show manufacturers that coupon activity is not necessarily a good idea within certain categories and that those funds ought to be redirected locally into other sales, marketing and merchandising programs," said Mike O'Connell, executive vice president of marketing for M&H Sales & Marketing, Tarryt

Register to view the full article