MARLBORO FRIDAY LESSONS ARE STILL BEING LEARNED

DENVER -- Marlboro Friday is still reverberating.The wholesale and retail industry continues to feel negative effects from that day, April 2, 1993, when Philip Morris launched a major discount promotion for its top cigarettes and from its subsequent decision to make those cuts permanent about a year ago, said an industry panel convened at the summer convention of the American Wholesale Marketers Association

DENVER -- Marlboro Friday is still reverberating.

The wholesale and retail industry continues to feel negative effects from that day, April 2, 1993, when Philip Morris launched a major discount promotion for its top cigarettes and from its subsequent decision to make those cuts permanent about a year ago, said an industry panel convened at the summer convention of the American Wholesale Marketers Association here.

The scars from that burn, plus the likelihood of further h

Register to view the full article

test - Advanced Registered User

Already a member? .