MARSH TO BROADEN TARGETED DIRECT-MAIL USE

INDIANAPOLIS -- Marsh Supermarkets here plans to expand its use of targeted direct-mail promotions to frequent-shopper cardholders this year following successful testing last year, Don E. Marsh, chairman, president and chief executive officer, told shareholders in the company's annual report. are captured via the card," Marsh said in the report."Last year many customers received targeted direct-mail

INDIANAPOLIS -- Marsh Supermarkets here plans to expand its use of targeted direct-mail promotions to frequent-shopper cardholders this year following successful testing last year, Don E. Marsh, chairman, president and chief executive officer, told shareholders in the company's annual report.

are captured via the card," Marsh said in the report.

"Last year many customers received targeted direct-mail promotions, and our plans in the coming year include expanding the use of t

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