MARSH BUCKS TREND WITH EXPANSION TO CHICAGO

INDIANAPOLIS -- Marsh Supermarkets' expansion from Indiana to Illinois represents a left turn in more ways than one.When the newest Marsh location opens next week in the Chicago suburb of Naperville, Ill., it will stand in stark contrast to the trend among food retailers in recent years to retreat from markets where they lack scale and brand recognition. The pioneering strategy, industry observers

INDIANAPOLIS -- Marsh Supermarkets' expansion from Indiana to Illinois represents a left turn in more ways than one.

When the newest Marsh location opens next week in the Chicago suburb of Naperville, Ill., it will stand in stark contrast to the trend among food retailers in recent years to retreat from markets where they lack scale and brand recognition. The pioneering strategy, industry observers say, will test old-fashioned organic expansion, the strength of a newfangled store offe

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