MARSH CONNECTS ITS LOYALTY PROGRAM TO MALL STORES' PLAN

INDIANAPOLIS -- In an effort to broaden the reach of its frequent-shopper program, Marsh Supermarkets here has linked its Fresh IDEA program to a shopping mall-sponsored loyalty program, allowing shoppers to earn points whether they're buying lettuce or lamps.Jodi Marsh, director of community relations for the retailer, said tying Marsh's Fresh IDEA frequent-shopper program to the Mallperks program

INDIANAPOLIS -- In an effort to broaden the reach of its frequent-shopper program, Marsh Supermarkets here has linked its Fresh IDEA program to a shopping mall-sponsored loyalty program, allowing shoppers to earn points whether they're buying lettuce or lamps.

Jodi Marsh, director of community relations for the retailer, said tying Marsh's Fresh IDEA frequent-shopper program to the Mallperks program will give shoppers an incentive to shop at both Marsh supermarkets and at participatin

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