MARSH GETS STORE-SPECIFIC IN MERCHANDISING

INDIANAPOLIS - Marsh Supermarkets here is realizing improved turns and better sales after adjusting planogram sizes to reflect store-specific sales trends, said Bill Loneman, senior vice president of merchandising.Over the past year, the retailer has reset all Center Store categories in about a dozen of its 68 Marsh-banner stores.It's getting these results by using category management software supplied

INDIANAPOLIS - Marsh Supermarkets here is realizing improved turns and better sales after adjusting planogram sizes to reflect store-specific sales trends, said Bill Loneman, senior vice president of merchandising.

Over the past year, the retailer has reset all Center Store categories in about a dozen of its 68 Marsh-banner stores.

It's getting these results by using category management software supplied by an unidentified direct-store-delivery vendor.

The retailer has

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