MARSH ROLLS OUT 'REFRESH' PROGRAM

INDIANAPOLIS -- Marsh Supermarkets here said an effort to freshen up its stores has resulted in an increasingly positive sales trend, although comparable-store sales were still negative for the first quarter ended June 19.The refresh program, encompassing four stores so far, involves resetting the store planogram to maximize the visual impact of product, generate more impulse sales, and give better

INDIANAPOLIS -- Marsh Supermarkets here said an effort to freshen up its stores has resulted in an increasingly positive sales trend, although comparable-store sales were still negative for the first quarter ended June 19.

The refresh program, encompassing four stores so far, involves resetting the store planogram to maximize the visual impact of product, generate more impulse sales, and give better exposure to private-label merchandise, Don E. Marsh, chairman and chief executive offi

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