MARTHA'S KITCHEN FRESH HOMESTYLE DINNERS

SPRINGDALE, Ark. -- Harps Food Stores here is cooking up impressive sales with a new branded deli concept -- Martha's Kitchen -- that emphasizes from-scratch cooking of fresh meals."This is a totally new image we've created," said Dan Kallesen, deli-bakery director at the 38-unit chain. "We want to be known for top-quality homestyle meals that are convenient for the customer to buy."Kallesen added

SPRINGDALE, Ark. -- Harps Food Stores here is cooking up impressive sales with a new branded deli concept -- Martha's Kitchen -- that emphasizes from-scratch cooking of fresh meals.

"This is a totally new image we've created," said Dan Kallesen, deli-bakery director at the 38-unit chain. "We want to be known for top-quality homestyle meals that are convenient for the customer to buy."

Kallesen added that in-store, from-scratch preparation has been increased in the department b

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