MARTIN'S AND KRAFT JOIN FORCES TO PROMOTE 'HEAT FOR HOMES'

SOUTH BEND, Ind. -- Martin's Super Markets here and Kraft Foods have teamed up in a week-long grocery promotion to help local residents heat their homes this winter.The Northfield, Ill.-based manufacturer donated 10 cents to Martin's "Heat for Homes" program for every Kraft product purchased at the chain's 13 stores during a one-week period last month, reaching its goal of $5,000, according to John

SOUTH BEND, Ind. -- Martin's Super Markets here and Kraft Foods have teamed up in a week-long grocery promotion to help local residents heat their homes this winter.

The Northfield, Ill.-based manufacturer donated 10 cents to Martin's "Heat for Homes" program for every Kraft product purchased at the chain's 13 stores during a one-week period last month, reaching its goal of $5,000, according to John Beissel, Martin's vice president of merchandising, advertising and marketing.

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