MARTIN'S EXAMINES EYEGLASSES, SEES THEY MAGNIFY SALES

SOUTH BEND, Ind. -- Since adding eyeglasses to its eye-care set, Martin's Super Markets here has boosted sales of lens and general eye-care solutions by as much as 20%, according to Ken Luzney, director of nonfoods."This has really helped sales in the chemical area. It has focused attention on it and tells people we're in the eye-care business," Luzney said."As people are getting older, glasses seem

SOUTH BEND, Ind. -- Since adding eyeglasses to its eye-care set, Martin's Super Markets here has boosted sales of lens and general eye-care solutions by as much as 20%, according to Ken Luzney, director of nonfoods.

"This has really helped sales in the chemical area. It has focused attention on it and tells people we're in the eye-care business," Luzney said.

"As people are getting older, glasses seem to be a necessary evil," he added.

About three-fourths of Martin's

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