SOUTH BEND, Ind. -- Martin's Super Markets here used a lawn mower giveaway promotion to rake in shoppers and build its sales of Glad products.
The retailer ran a sweepstakes recently that awarded one Weedeater lawn mower with a Briggs & Straton engine, valued at more than $200, at each of its 13 stores. The event was cosponsored by Martin's and First Brands, the Danbury, Conn.-based manufacturer of Glad products.
John Boisell, vice president of advertising, merchandising a