Mason Relies on Consumer Insights at Tesco Rollout

NAME:Tim Mason TITLE:President and CEO, Tesco USA CHALLENGE:Introduce a new food concept into a crowded market. EL SEGUNDO, Calif. Tim Mason is definitely a man to watch. In fact, most of the grocery world is likely to be watching Mason as he presides over the entry of British retailer Tesco into the competitive mix in the Western U.S. beginning later this year. Mason, 49, is president and chief executive

NAME:
Tim Mason

TITLE:
President and CEO, Tesco USA

CHALLENGE:
Introduce a new food concept into a crowded market.

EL SEGUNDO, Calif. — Tim Mason is definitely a man to watch.

In fact, most of the grocery world is likely to be watching Mason as he presides over the entry of British retailer Tesco into the competitive mix in the Western U.S. beginning later this year.

Mason, 49, is president and chief executive officer of

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