MASS MARKET

While many consumers frequent the bulk candy section of supermarkets as a planned destination, numerous others can't resist the spontaneous lure of multicolored candies that fill strategically placed bulk bins. Over the past few years, retailers have become increasingly aware of this mixed bag of consumers.Consequently, they're focusing on making the location of their bulk candy departments more convenient

While many consumers frequent the bulk candy section of supermarkets as a planned destination, numerous others can't resist the spontaneous lure of multicolored candies that fill strategically placed bulk bins. Over the past few years, retailers have become increasingly aware of this mixed bag of consumers.

Consequently, they're focusing on making the location of their bulk candy departments more convenient for destination shoppers. They're also making an effort to offer a wider varie

Register to view the full article

Already a member? .