MASS MERCHANDISERS, WAREHOUSE CLUBS AND CONVENIENCE STORES ARE BOOSTING MILK SALES -- AT THE EXPENSE OF SUPERMARKETS

Make no mistake: Supermarkets remain the dominant channel for milk, responsible for more than three-quarters of sales.However, alternative formats are milking sales and increasing share. Even Sears, the major appliance giant, sells quarts and gallons of skim, whole and 2% at the new Sears Grand store in West Jordan, Utah. The 210,000-square-foot store is the retailer's answer to competition from Kohl's,

Make no mistake: Supermarkets remain the dominant channel for milk, responsible for more than three-quarters of sales.

However, alternative formats are milking sales and increasing share. Even Sears, the major appliance giant, sells quarts and gallons of skim, whole and 2% at the new Sears Grand store in West Jordan, Utah. The 210,000-square-foot store is the retailer's answer to competition from Kohl's, Target and Wal-Mart.

"There was a time when people went and bought their

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