MASS MERCHANTS: A GROWING THREAT

Pressure from mass merchants' lowball health and beauty care prices and their ability to grab market share is a constant for many supermarket retailers.Not only do consumers say they're increasingly heading to discount stores for HBC, and often on the basis of price, but statistics showing dollar sales for HBC across food stores, drug stores and discount stores tell a similar story.According to Nielsen

Pressure from mass merchants' lowball health and beauty care prices and their ability to grab market share is a constant for many supermarket retailers.

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