HEALDSBURG, Calif. -- Wine is not ketchup. Or is it? That determination is not as simple to make as it may sound, at least when it comes to selling wine in supermarkets.
The thing is, some of the best wine merchandisers in the supermarket industry are taking a hard look at the category right now, and they are using the same tough management principles that would be applied to ketchup, or any other grocery category expected to carry its own weight in the store.
In many cases, t