A MATTER OF TASTE

As the low-carb category matures, growth will increasingly rely on repeat sales.And repeat sales may very well depend on taste."When a manufacturer takes one thing out, they have to put one thing in to fool your mouth. They are going to have to do something to provide you with a taste," said Leah McGrath, corporate dietitian for Ingles Markets, Asheville, N.C. "I think everybody's concern is if [consumers]

As the low-carb category matures, growth will increasingly rely on repeat sales.

And repeat sales may very well depend on taste.

"When a manufacturer takes one thing out, they have to put one thing in to fool your mouth. They are going to have to do something to provide you with a taste," said Leah McGrath, corporate dietitian for Ingles Markets, Asheville, N.C. "I think everybody's concern is if [consumers] buy it once, will they buy it again?"

The advent of in

Register to view the full article